Bringing an imperfect, childlike, yet wholly endearing character to a brand

Identity refresh and social media graphic development for Tropic Gallery, an online concept store that seeks sustainable and beautiful alternatives for family products.

The friendly humanization of the brand, conveyed through an illustrative language with a set of creatures and alphabet letters, connects directly with the audience, generating a playful language that comes to life through the brand communication itself.​​​​​​​​​​​​​​