We are a full-service design company based in New York and Barcelona

From a large scale visual identity system for a sports event to a small bookstore, from a cover for the New York Times Magazine to Seth Rogen's Houseplant homegoods packaging line, we create projects that influence contemporary visual culture and provide meaning for brands and individuals.

While our working method is built upon strategic thinking and contextual research, we recognize that the appeal of truly exceptional projects lies beyond rationality, evoking a sense of wonder that we aim for by encouraging our intuitive and playful sensibility.

Our close network of collaborators –each expert in their field– help us expand our production scope if needed, achieving any degree of technical precision a project might require to look its best.

THE TEAM

Small Medium Large Extra Large is the new creative endeavor of Anna Berbiela, Guillem Casasús and Javier Arizu, former founders of Pràctica (2018-2024).

SELECTED CLIENTS

Houseplant
Headcount
CMYK Games
Nothing
P&T Knitwear
ADG FAD
Generalitat de Catalunya
Ajuntament de Barcelona
Decathlon
Etnia Barcelona
Chus Burés
CANADA
9+ Wines
Grup Confiteria
Apple
Google
Microsoft
Amazon
Hermès
Coach
Tiffany & Co.
America’s Cup
New Balance
Universal Music
Warner Music
Smuggler
Hulu
Corcoran Group
The New York Times
The Washington Post
The Economist
Financial Times
Wall Street Journal
Forbes
The Guardian
Harvard Business Review
Bloomberg Businessweek
Rolling Stone
Barron’s
Wired
Mother Jones
Internazionale

Selected Press

NEWS

PREMIS JUNCEDA
Our partner Anna Berbiela to judge at the illustration Awards "Premis Junceda"
JUNE 18th 2024

NEWS

LAD AWARDS
Honored to be part of the Packaging Design Jury in the 8th edition of the Latin American Design Awards.
MAY 1st 2024

News

ART DIRECTORS CLUB AWARDS
Our partner Javier Arizu to judge at the Art Directors Club of New York Awards
Founded in 1920, it is considered one of the most prestigious institutions in the arts.
MARCH 8th 2024

NEWS

37th AMERICA’S CUP
The clock continues to count down
Just a few weeks left until the start of the 37th America’s Cup in Barcelona, where you will see our visual identity for the event sailing the Mediterranean.
MAY 30th 2024

NEWS

AMERICAN ILLUSTRATION AWARDS
Our illustration for Barron's has been selected as one of American Illustration Winners 42
The illustration supported an article by Megan Cassella about the labor shortage crisis getting worse.
February 8th 2024

NEWS

RTVE 1
Our partner Guillem Casasús was interviewed at the Spanish National Television RTVE to talk about concepts, ideas and processes on editorial illustration
february 21st 2023

NEWS

IDEP SCHOOL OF DESIGN
Our partner Guillem Casasús will be leading a masterclass at IDEP School of Design Barcelona
Guillem is gonna dive into concepts, illustrations, and how to tackle a project with a creative spin.
MAY 23RD 2024

NEWS

IT'S NICE THAT
Our work for Houseplant has been recognized as It's Nice That most viewed article of 2022
MARCH 28TH 2022

NEWS

IT'S NICE THAT
Our partner Javier Arizu talks with It's Nice That about the new identity for P&T Knitwear
APRIL 24TH 2023

NEWS

THE BRAND IDENTITY
Our work for Blanc's Festival featured at The Brand Identity
JUNE 30TH 2021

SELECTED AWARDS

2023

Laus Gold
Best identity in motion for Spatial
Laus Silver
Best Line of Packaging and/or Labels Celler 9+
Laus Silver
Best Identity for a Small Company for P&T Knitwear
Laus Bronze
Best Identity for a Small Company for Spatial
Laus Bronze
Best Logotype for America’s Cup Barcelona
Laus Bronze
Best Poster for Cruïlla x Estrella Damm
Laus Bronze
Best Poster for Spatial
Laus Bronze
Best Art Direction for Our Mallorca
Laus Bronze
Best Promotional Item for P&T Knitwear
Laus Bronze
Best Identity for a Small Company for Tropic Gallery

SHOWER THOUGHT #9

A day on Venus is longer
than its year.

SHOWER THOUGHT #8

Friday, July and Yellow all share the same energy.

SHOWER THOUGHT #7

The rock in your shelf loses its meaning the moment you forget where you picked it from.

SHOWER THOUGHT #6

You can never send an important email from your phone.

SHOWER THOUGHT #5

There is no physical evidence that it’s Tuesday, we all just have to trust that someone has kept count since the first one ever.

SHOWER THOUGHT #4

Don't forget to call
mom and dad.

SHOWER THOUGHT #3

No matter how far we are from each other, if we both look at the moon we'll be staring at the same object.

SHOWER THOUGHT #2

Even when a balloon is half inflated, it is completely full.

SHOWER THOUGHT #1

Would love to hear the sound of everyone who's saying "yes" right now on Earth.
THANK YOU TO our COLLABORATORS and former co-workers

Program Studio, MA-MA, Ricardo Rey, Studio Mars, Gerard Mallandrich, Thru Motion, Usted, Andrea Trabucco-Campos, Martín Azambuja, Nicolás Ortega, Marçal Vaquer, Alex Palazzi, Dani Ávila, Kiwi Bravo, Asier Belloso, Nicolás Ortega, Pablo Marfà, Pensacola, Studio CO–A, Carlos Bermúdez, Albert Porta, Nerea Beúnza, Reinaldo Camejo and Pol Buch among others.