Where Cosmetic and Dog brands meet

HotDog and Midnight Cosmetics came together to create a limited-edition mist pack for dogs.

The two brands exist in opposite visual worlds: Midnight is minimal and sophisticated, while HotDog is expressive and irreverent.

We intervened in Midnight’s simple black-and-white packaging by introducing a series of vividly colored dogs, each captured in a moment of pure sensory pleasure.

The mist is designed to hydrate, soften, and refresh the dog’s fur. These qualities are often expressed through movement — showing the hair flowing freely in the air.

With this in mind, we created a series of illustrations featuring different dogs with expressive, joyful faces and beautifully flowing hair, visually capturing the product’s effect.

To achieve these attributes, we chose gouache paint for its bold, saturated colors and its ability to create rich, expressive textures.

This technique allowed us to capture gesture and movement, giving the packaging a tactility that reinforces concepts that are inherently intangible, such as fluidity and softness.