magenta fruit fight

An illustrative style capturing the fruit fight in motion

Fruit Fight is a card game published by MAGENTA where you compete against your opponents to steal their most valuable fruits… or lose your own. Taking the game’s name as a starting point, we created an illustrative style that conceptually and formally reflects its playful spirit, evoking a vivid sense of movement.

The illustrative style captures the fruit fight unfolding on the table. It’s used for cards 1–10 and for the game cover, which portrays an epic battle.

To design the cards, we created 30 illustrations, featuring three variations of each fruit. These enrich the deck with fruits of different shapes and capture the many ways each pear or banana can be thrown.