Bringing together eastern and western cultures
Orika is a playful wellness brand that offers a range of mindful products for self-care and sensory experiences, promoting spiritual adventure, and elevating everyday life.
Borned in Japan and conceived in New York, Orika offers traditional Japanese wellness and meditation products from an unusual and eccentric perspective.
Inspired by the essence of the brand, we developed an incense packaging system based on two elements: typographic language (vertical kanji and horizontal Latin alphabet) and blur (a sensory and meditative experience).
The packs, as a physical object, can be displayed horizontally or vertically, allowing for playful interaction between writing systems.
The fluorescent gradient printing explores meditative moments from an extravagant perspective.
Photography
Enric Badrinas
Done as
Pràctica
