Vibrant cards for everyday life
Hyundai Card, one of Korea’s biggest financial services companies, reached out to us to design their new credit cards X-Cut and X-Save.
Having each product aimed at specific segments within a younger audience, the brief called for a unified approach that linked both of them while keeping their names front and center.
The words Cut and Save, intersected by the letter X, form the core of the graphic identity, creating continuity across the line while still giving each card its own character.
X-Cut introduces a fresh, saturated palette for users in their 20s and 30s, echoing a more expressive and style-driven way of living.
X-Save on the other hand, takes on a more subdued palette for users in their 40s and 50s, offering a quieter and more restrained expression.
Designed with both physical and digital contexts in mind, all cards are designed to work both vertically and horizontally, ensuring optimal performance and adaptability across any medium, whether physical or digital.
Creative Direction
SMLXL
Case Study Photography
Manel Cano
Case Study Renders
Albert Gavaldà
