37th America's Cup Barcelona

The oldest competition in international sports

Visual identity for the 37th America’s Cup, the oldest international competition still operating in any sport —dating back to 1851— that will take place in Barcelona for the first time this 2024.

The design proposes having the trophy —the Auld Mug— as the central most important element while also suggesting Barcelona, bringing the city to the front.

Done as


Motion Design

Gerard Mallandrich