SPATIAL FESTIVAL 2025

Campaign for a space embodied listening festival

Campaign for Spatial’s second edition, an innovative Berlin-based festival that explores immersive sound technologies and spatial sound.

For 2025, the festival returned with an expanded presence, occupying five rooms of the iconic Funkhaus Berlin. The campaign’s visual language translated this evolution, with the graphics themselves conceived as immersive environments, spaces that mirror the festival’s experiential essence.

Built on the idea of fictional liminal spaces, the identity is conceived as a parallel universe from which the festival’s graphic assets emerge. These in-between environments blur boundaries between the real and the imagined, reinforcing the festival’s exploration of immersion and spatiality.

Funkhaus Berlin is a historic music complex revitalized as a major cultural venue. The festival expands to all its rooms, from left to right: Monom Studio, Saal 1, Shedhalle, Saal 2, and Sound Chamber.

Projected across different environments, the identity behaves like an augmented sonic landscape. The visuals themselves become a space. One you move through, not just look at.

Due to the variety of spaces created, the identity can shape-shift easily and avoid monotony. The aim is to show spaces in a way that is not too obvious but not too abstract so it loses meaning.

The distortion of the graphics could be adjusted depending on the context. At times, unexpected errors in the process proved visually compelling, ultimately influencing the final artwork.

Further reinforcing the concept of space and immersiveness, the festival's website was developed with the behaviors encoded natively within the site.

The identity, while digital-first, still allowed itself to be reinterpreted in physical formats, further reinforcing its core concept. Whether through merch, printed collateral, or environmental graphics.