The ultimate companion for a festival

Cruilla Festival and Estrella Damm launched a campaign to promote Barcelona’s creative talent. The iniciative proposed a series of 8 posters representing the core values ​​of the festival and the beer company and showing the co-branding between them. We where chosen, among 7 other local studios, to participate in the event.

Our solution came through the idea that there is an object that accompanies everyone during Cruïlla. The glass. This object follows the crowd from the beginning till the end of the festival. You dance with it, toast, share it, and, above all, represents the meeting point of the two brands within the festival.