D'arbequina

Where olive oil and deers grow

"Els Batallosos" is a small olive farm where fallow deer roam freely among the trees. Here, nature sets the pace — and the harvest. Minimal intervention, maximum respect for the land. This first production yields a limited edition of 280 bottles.

Following this same principle, the labeling system originates from tools already present on the farm. Motion-sensor cameras, typically used to observe the deer, became the instrument to capture the landscape. We defined the exact locations where they would be placed, selecting points where the deer interact with the olive trees and where the territory reveals itself most directly. Over the course of three months, these cameras recorded spontaneous images of the farm, without human presence or intervention.

Images from the actual camera.

The labels are built directly from these images, preserving their original format and proportions. Each bottle features a unique photograph — a real moment from the place it comes from.

The silver paper reinforces the cold quality of both the imagery and the olive oil cold-press extraction process
The data associated with each capture — time, temperature, and lunar cycle — is incorporated into the label, revealing the conditions that define each harvest.
Client

D'Arbequina

SECTOR

Food & Beverage

DISCIPLINE

Packaging

Art Direction
Identity

TEAM

SMLXL

Creative Direction

Guillem Casasús
Javier Arizu
Anna Berbiela

Project Management

Mireia Quincoces

Graphic Design

Lakis Sobyra

prodcut photography

Roc Canals

Art Direction Photography

SMLXL