We are an ideas-first
design company

Whether it's a large-scale visual identity for Coinbase, MoMA PS1's Warm Up campaign, Seth Rogen's Houseplant homegoods packaging line, or a cover for the New York Times Magazine, we create projects that influence contemporary visual culture and provide meaning for brands and individuals.

While our working method is built upon strategic thinking and contextual research, we recognize that the appeal of truly exceptional projects lies beyond rationality, evoking a sense of wonder that we aim for by encouraging our intuitive and playful sensibility.

Our close network of collaborators –each expert in their field– helps us expand our production scope if needed, achieving any degree of technical precision a project might require to look its best.

THE TEAM

SMLXL is the new creative endeavor of Anna Berbiela, Guillem Casasús and Javier Arizu, former founders of Pràctica (2018–2024). The studio comprises Mireia Quincoces, Lakis Sobyra, Lea Naisberg and Ingrid Reixach.

SELECTED CLIENTS

MoMA
Coinbase
Tour de France
Hyundai Cards
Jones
Calvin Klein
Houseplant
Headcount
CMYK Games
Nothing
P&T Knitwear
ADG FAD
Generalitat de Catalunya
Ajuntament de Barcelona
Decathlon
Etnia Barcelona
Chus Burés
CANADA
9+ Wines
Grup Confiteria
Apple
Google
Microsoft
Amazon
Hermès
Coach
Tiffany & Co.
America’s Cup
New Balance
Universal Music
Warner Music
Smuggler
Hulu
Corcoran Group
The New York Times
The Washington Post
The Economist
Financial Times
Wall Street Journal
Forbes
The Guardian
Harvard Business Review
Bloomberg Businessweek
Rolling Stone
Barron’s
Wired
Mother Jones
Internazionale

Selected Press

NEWS

D&AD Awards
SMLXL named Small Independent Design Agency of the Year
SEPTEMBER 24th 2026

NEWS

València Design Fest
Lea Naisberg to talk at Design Code
OCTOBER 1st 2026

NEWS

ADG-FAD Awards
SMLXL leads ADG-FAD Laus Awards with 16 recognitions
With 6 Gold, 7 Silver, 1 Bronze and 2 Merit, SMLXL leads this years' awards.
June 11TH 2026

NEWS

D&AD Awards
2 Graphite Pencils, 2 Wood Pencils and 1 Shortlist at the D&AD Awards for our work on Spatial and D'Arbequina.
Our work was recognized in the categories of Brand Identity, Typography, Motion Design, Website Design, and Packaging.
MAY 28TH 2026

NEWS

ART DIRECTORS CLUB
SMLXL receives 5 awards at the ADC Awards, with Spatial earning Best of Discipline in the Brand Communication Design category
Our work was recognized with 3 Gold Cubes for Spatial, 1 Bronze Cube for Escola and a Merit award for Magenta.
May 13th 2026

NEWS

TYPE DIRECTORS CLUB
SMLXL leads TDC72 Awards with 6 nominations in Communication Design
The nominations span the category of Communication Design, recognizing the work for Spatial Festival, Hyundai Cards, Udra and Orika.
april 28th 2026

NEWS

NAPA BALTIC
Lakis Sobyra and Lea Naisberg take the stage at NAPA Talks in Vilnius, Lithuania
The event will be taking place May 22nd at the dynamic Vilnius Railway Station. Tickets still available on their site!
May 10th 2026

NEWS

ADG-FAD
SMLXL named member of the week at ADG-FAD
april 28th 2026

DIELINE

Forget Silly Squeeze Bottles For Olive Oil; D’Arbequina Uses Photos of Wild Deer

Chloe Cordover reviews our work for D'Arbequina at The Dieline.
april 30th 2026

NEWS

BP&O
Our work for D'Arbequina gets reviewed by BP&O
Emily Gosling writes "I love the risktaking, the genuine boldness – so many agencies claim to be bold, but so few would ever dare come up with, let alone go through with, an idea like this."
April 9th 2026

NEWS

LAD AWARDS
Partner Javier Arizu joins the LAD Awards Jury
Javier joins the Graphic Design category jury for this year's LAD Awards competition, chaired by Mario Eskenazi.
april 18th 2026

NEWS

THE BRAND IDENTITY
Our work on Magenta's Fruit Fight reviewed at The Brand Identity
april 9th 2026

NEWS

ADG–FAD
Lakis Sobyra joins the ADG-FAD Laus Awards Jury
Lakis joins the Student category jury for this year's ADG-FAD Laus Awards competition.
april 4th 2026

NEWS

Lea Naisberg talks at TypeTonight NYC

Last night Lea gave a talk on interactive typography at the Seaport Museum, New York.
MARCH 27th 2026

NEWS

IT's NICE THAT
Our partner Anna Berbiela talks with It's Nice That on the new identity for Spatial
march 18th 2026

NEWS

BP&O
Our identity for HotDog featured in BP&O
FEBRUARY 24th 2026

NEWS

FVS ATLAS Interview
We caught up with Martin Lorenz to discuss identity systems and their role in shaping today's brands
november 10th 2025

NEWS

THE BRAND IDENTITY
We spoke with The Brand Identity on our work for Magenta
OCTOBER 14th 2025

NEWS

Festival latent
Young Talents Lakis Sobyra & Gonçalo Salgado to speak at Latent Festival this fall
OCTOBER 10TH 2025

NEWS

FORUM DESIGN FESTIVAL
We're taking the stage at FORUM, Canada's Design Festival
This September, our partners Guillem and Javier will be giving a talk around the theme of Identity. If in Montreal, come say hi!
August 15th 2025
ADG-FAD
Lakis Sobyra awarded with the Young Talent Award at the ADG-FAD Laus
Together with Gonçalo Salgado, they were recognized for the Masters project Heroes of Petanca. Incredibly proud to have you with us and for the brilliant future ahead of you! 🩷
JUNE 21ST 2025

NEWS

THE FVS ATLAS
Our work for Houseplant and Blanc! Festival featured in FVS Atlas
The publication expands on the role of flexible systems in today's contemporary branding.
MARCH 27th 2025

NEWS

PREMIS JUNCEDA
Our partner Anna Berbiela to judge at the illustration Awards "Premis Junceda"
JUNE 18th 2024

NEWS

LAD AWARDS
Honored to be part of the Packaging Design Jury in the 8th edition of the Latin American Design Awards.
MAY 1st 2024

News

ART DIRECTORS CLUB AWARDS
Our partner Javier Arizu to judge at the Art Directors Club of New York Awards
Founded in 1920, it is considered one of the most prestigious institutions in the arts.
MARCH 8th 2024

NEWS

37th AMERICA’S CUP
The clock continues to count down
Just a few weeks left until the start of the 37th America’s Cup in Barcelona, where you will see our visual identity for the event sailing the Mediterranean.
MAY 30th 2024

NEWS

AMERICAN ILLUSTRATION AWARDS
Our illustration for Barron's has been selected as one of American Illustration Winners 42
The illustration supported an article by Megan Cassella about the labor shortage crisis getting worse.
February 8th 2024

NEWS

RTVE 1
Our partner Guillem Casasús was interviewed at the Spanish National Television RTVE to talk about concepts, ideas and processes on editorial illustration
february 21st 2023

NEWS

IDEP SCHOOL OF DESIGN
Our partner Guillem Casasús will be leading a masterclass at IDEP School of Design Barcelona
Guillem is gonna dive into concepts, illustrations, and how to tackle a project with a creative spin.
MAY 23RD 2024

NEWS

IT'S NICE THAT
Our work for Houseplant has been recognized as It's Nice That most viewed article of 2022
MARCH 28TH 2022

NEWS

IT'S NICE THAT
Our partner Javier Arizu talks with It's Nice That about the new identity for P&T Knitwear
APRIL 24TH 2023

NEWS

THE BRAND IDENTITY
Our work for Blanc's Festival featured at The Brand Identity
JUNE 30TH 2021

SELECTED AWARDS

2026

D&AD
Small Independent Design Agency of the Year
D&AD Graphite Pencil
New Brand Identity / Enterprise <10 for Spatial
D&AD Graphite Pencil
Typography / Kinetic for Spatial
D&AD Wood Pencil
Graphic Design / Motion Design for Spatial
D&AD Wood Pencil
Graphic Design / Websites & Apps for Spatial
D&AD Shortlist
Packaging Design / Limited Edition for D'Arbequina
ADC Gold Cube Best of Discipline
Brand / Communication Design for Spatial
ADC Gold Cube
Branding Systems, Identities, Digital for Spatial
ADC Gold Cube
Identities, Integrated for Spatial
ADC Bronze Cube
Packaging Design: Limited Edition for Escola

SHOWER THOUGHT #9

A day on Venus is longer
than its year.

SHOWER THOUGHT #8

Friday, July and Yellow all share the same energy.

SHOWER THOUGHT #7

The rock in your shelf loses its meaning the moment you forget where you picked it from.

SHOWER THOUGHT #6

You can never send an important email from your phone.

SHOWER THOUGHT #5

There is no physical evidence that it’s Tuesday, we all just have to trust that someone has kept count since the first one ever.

SHOWER THOUGHT #4

Don't forget to call
mom and dad.

SHOWER THOUGHT #3

No matter how far we are from each other, if we both look at the moon we'll be staring at the same object.

SHOWER THOUGHT #2

Even when a balloon is half inflated, it is completely full.

SHOWER THOUGHT #1

Would love to hear the sound of everyone who's saying "yes" right now on Earth.
THANK YOU TO our COLLABORATORS and former co-workers

Program Studio, MA-MA, Ricardo Rey, Studio Mars, Gerard Mallandrich, Thru Motion, Usted, Andrea Trabucco-Campos, Martín Azambuja, Nicolás Ortega, Marçal Vaquer, Alex Palazzi, Dani Ávila, Kiwi Bravo, Asier Belloso, Pablo Marfà, Pensacola, Studio CO–A, Joan Hurtado, Laia Xixons, Elena Solaz, Tiago Campeã, Anna Maria Salinas, Elena Rodilla, Carlos Bermúdez, Albert Porta, Nerea Beúnza, and Reinaldo Camejo among others.